Selected Recent Works

Ray-Ban Meta x David Clulow

A woman with blonde hair, wearing glasses, a leopard print headband, a red scarf, and a plaid blazer, standing outdoors with blurred buildings and trees in the background.

David Clulow wanted to launch Ray-Ban Meta AI glasses to a style-conscious British audience. I led full strategy, creative direction and talent partnership through OHTO - from partner identification through to content concept and rollout.

PROJECT: Talent Partnership & Content Strategy

CLIENT: David Clulow x Ray-Ban Meta

LOCATION: UK

SCOPE: Brand Strategy, Creative Direction, Talent Partnership

Coca-Cola x KOKO

A man with a beard wearing headphones, a colorful jacket, and black pants crouches on a rug in front of a Coca-Cola sign, holding a microphone.

A landmark institutional partnership embedding Coca-Cola into one of London's most iconic music venues. A dedicated recording studio for emerging artists and exclusive access for superfans.  I worked as Project Director across contracting, content strategy and influencer rollout. Covered by Rolling Stone UK on launch.

PROJECT: Brand Partnership & Cultural Strategy
CLIENT: Coca-Cola x KOKO
LOCATION: London

SCOPE: Partnership Strategy, Contracting, Content & Influencer Rollout

Sprite ‘Turn Up Refreshment’

Fireworks display over a concert stage with green and yellow lighting, advertising banners for Sprite, and a large crowd watching.

A global summer platform built around immersive music festival activations and beach takeovers across 30+ markets. I led platform strategy and creative development at Ogilvy, talent & festival partnerships, real-time data integration across media and full campaign delivery worldwide.

PROJECT: Global Campaign Platform
CLIENT: Sprite / The Coca-Cola Company
LOCATION: Global

SCOPE: Client Leadership, Brand Strategy, Creative Development, Cultural Partnerships

Jameson - Pitch Win

Large building resembling a whiskey distillery with a green roof, a painted whiskey bottle with 'Jameson' logo on it, and a chimney shaped like a whiskey bottle.

Jameson was looking for a global creative partner. I scoped commercials bottom up at Ogilvy London, led pitch project management, winning a £4 million retained account.

PROJECT: Jameson Creative Agency Pitch
CLIENT: Jameson
LOCATION: Global

SCOPE: Pitch, Commercial Scoping, Project Direction