I'm Jake Cooperwhite, an independent consultant helping global brands show up credibly in music, culture and sport through experience-led strategy.

I cut my teeth in music in London in 2013. Founded a club night, led bookings, creative and marketing plans for international established and emerging electronic artists, produced shows for NTS Radio, and hosted shows from Reprezent to Secret Garden Party FM. Questionable chat, but impeccable selections - don’t just take my word for it!

Broadwick Live gave me scale. Joining as Event Producer to launch Snowbombing Canada with title sponsor Molson Coors, shaping talent booking strategies for North American markets, IP launch plans and logistics that included building stages on mountain peaks and ski-access only hidden DJ booths.

Freelance stints at Amplify, Havas Play and ACNE (Deloitte) sharpened my ability to embed brands credibly in culture, including YouTube, Google, EE, and Deliveroo. Experience-led, community-first, earned in buckets.

I’ve pitched and raised angel investment for a lifestyle brand as a founder, shaping offering, creative, product and comms plans.

Three years at Ogilvy London followed. IBM in a B2B capacity, full commercial scoping from the bottom up for a £4mil+ Jameson pitch win, global platform strategy and creative lead for Global Sprite and working with The Coca-Cola Company's Music Team to shape brand plans across music and culture for the full brand portfolio.

Most recently, I've been working with a founder-led experiential consultancy across growth, brand positioning, talent partnerships and live experience for brands including Ray-Ban Meta.

Available for new briefs this summer. Let’s chat over a brew.